Saturday, 23 October 2010

PED in action: Who else but Ryanair!

The BBC reports a new pricing strategy from Ryanair

http://news.bbc.co.uk/1/hi/northern_ireland/8605600.stm

Use your knowledge of PED, to comment on whether you agree with the Ryanair statement that the purpose of the increase is to "incentivise all of its passengers to travel light" during the peak summer months.

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